Montgomery Community Media

The other day, I was driving along the Inner Loop near the Connecticut Avenue exit and noticed a car stopped alongside the shoulder. As I got closer, I saw it was actually two vehicles: in front was a Black Mercedes-Benz C300, and behind with its flashers on was a Mercedes SUV. Plastered all over the […]

If you’re an organization of any size, the use of social media to market your products or services is just part of doing business these days. Yet a recent study by the research firm NextStage Evolution of more than 1,700 North American companies showed that MORE THAN HALF of them are so dissatisfied with their […]

Have you ever watched a child in front of a TV? I don’t mean the specific shows they view, but HOW they access that content? My two youngest kids are 10 and 4 years old. When I was their age (and yes, we DID have TV that long ago!), there were few TV options so […]

When I worked in TV Programming at Public Broadcasting Service (PBS), we gathered the department in an undersized conference room each Friday afternoon to review current projects. John Wilson, head of Programming at the time, didn’t always attend those meetings. But this particular Friday, he did… as he had a serious item he wanted to […]

So technology is having a REALLY bad month. First, the rollout of the online portion of the Affordable Health Care Act has been pretty much a disaster. Sure, the ACA is a complicated program with vagaries based on location and myriad plans and options. Yet is there ANY more important program to the Obama Administration […]

One of my first jobs in Hollywood back in the day was as a lowly Associate Producer for a morning TV talk show. As with any typical gabfest, we had our share of authors touting their latest books, and one of my jobs was to read through them to determine if the author was ‘show […]

The media landscape is changing SO fast, it’s hard for legacy organizations to keep up. Newspapers have been feeling the brunt of these changes, as they have been cutting back and even shutting down in unprecedented numbers… and it remains to be seen if Amazon’s Jeff Bezos can resuscitate the once proud Washington Post. But […]

If you’re like me, you probably have an ungodly number of TV channels included in your cable subscription… the VAST majority of which you probably NEVER watch. They’re like little electronic speed bumps that you hop across when you’re scrolling through your on-screen program guide, looking for the good stuff. Sound about right? The fact […]

An Open Letter to Jeff Bezos, soon-to-be owner of The Washington Post Dear Jeff (and may I call you Jeff?), Welcome to the neighborhood! I think I speak for many residents of the DC area when I say we’re glad you’re coming to Washington (well, at least your money is). This town has needed an […]

What can the most successful advertising campaign in history teach you about how to market your own business? MCM’s Merlyn Reineke looks back on that campaign more than 50 years ago and what it means today.