Women candidates

July 29, 2015 | Tonia Bui

What Does it Take to Be a Woman in American Politics?

Every female candidate should receive credibility and visibility that is not negatively associated with her gender. Campaign communications directors serving women running for office should note the gender bias that exists for media coverage of political candidates, with male candidates receiving better press coverage than female candidates. Political operatives may want to avert demeaning gender […]

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