USPS ProCycling

July 10, 2013 | Phil Fabrizio

Tour de France yellow jersey

Part 4 – Let the Branding Begin

This is fourth in a series called “Not Rain, Sleet, Snow, nor Floyd or Lance’s Yellow” about the Postal Service sponsorship of its ProCycling Team. Tour de France Years – 1999-2000 Front-page headlines in the Washington Post on May 13th of this year (2013) stated, “Rand Paul seeks to broaden his brand”. It seems everyone […]

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