Women candidates recently made history by sharing the national presidential debate stage in the 2020 election cycle. With the intersection of gender and politics at play, the big question is whether the characteristics of female candidates make them more viable to win an election. To help answer that question, the Women & Politics Institute at […]
Gender stereotypes
What Does it Take to Be a Woman in American Politics?
Every female candidate should receive credibility and visibility that is not negatively associated with her gender. Campaign communications directors serving women running for office should note the gender bias that exists for media coverage of political candidates, with male candidates receiving better press coverage than female candidates. Political operatives may want to avert demeaning gender […]
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