Small Business Saturday November 24 (Video)

Pritchard Music Academy, located in the Kentlands, has already rolled out the welcome mat, literally, for this Saturday. The blue-and-white door mats are popping up at entrances of area stores getting ready for the third annual shopping promotion, part of a national campaign founded by American Express.
Between Black Friday and Cyber Monday is another day, one dedicated to the businesses that boost the economy and invigorate neighborhoods in Montgomery County and across the country. It’s Small Business Saturday, and it’s happening this Saturday, November 24th.

To learn more, visit ShopSmall.com. Click here for an easy to use tool to find out where to support local merchants and shop in your community by town or by specific merchant.

American Express founded Small Business Saturday in 2010 to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. American Express is offering free and easy-to-use tools to help for consumers to show their support.

Here is some information on the importance of small businesses and the value of “shopping small.”
93% of consumers believe it’s important to support local small businesses that they value in their community.
(Source: American Express OPEN Small Business Saturday Consumer Pulse July 2011)

Small businesses created 65% of the net new jobs created in the 17 year period ending in 2009.
(Source: US Small Business Administration, Advocacy Small Business Statistics and Research)

89% of consumers said they believe small businesses contribute positively to their local communities.
(Source: American Express OPEN Small Business Saturday Consumer Pulse July 2011)

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