PR Executive Steve Simon Headlines Small Business Event at MCM
A media consultant and public relations executive, Steve Simon headlines the upcoming Small Business University event at the television studios of Montgomery Community Media on August 21.
Simon’s address will focus on the role of public relations when it comes to building a business’s brand.
“The talk will focus on how any organization – large and small, can help to build its brand,” said Simon. “Many folks think of brand as simply things like a company’s logo, slogan, jingle, ad campaign, etc., but really your brand is what you are known for or what makes you distinct in the marketplace.”
Simon said he plans to share his PR experience in hopes of engaging and inspiring the business crowd when it comes to designing an advertising and marketing strategy.
“I’m going to highlight some brands locally and nationally – especially some that really demonstrate and understand the role of public relations in building brand,” said Simon. “While many of the examples I will share may seem to relate to large businesses with plenty of money for advertising and marketing, I will bring the discussion down to the small business level to highlight some cost-effective PR strategies that almost any business can use to help build their brand.”
Simon is the vice president of Van Eperen & Company, a Rockville-based strategic communications and public relations firm. He has more than 30 years of experience in the fields of media and public relations.
You can find more details about this upcoming small business networking breakfast and event here.
Watch Simon’s presentation in its entirety here:
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