Merlyn on Media

July 29, 2013 | Merlyn Reineke

Marketing Lessons from VW Ad Campaign

What can the most successful advertising campaign in history teach you about how to market your own business? MCM’s Merlyn Reineke looks back on that campaign more than 50 years ago and what it means today.

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July 19, 2013 | Merlyn Reineke

Why Netflix Emmy Nods are a Boon to the Public (Video)

With Netflix’s 14 Emmy nominations, we’re seeing an historic moment in the video industry… and great news for the public.

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July 8, 2013 | Merlyn Reineke

When the Truth Gets Lost (Video)

The Boston Bombings and Asiana Airlines crash illustrate how instant media can be both helpful and harmful to a connected society. Leave a comment with your thoughts on coping with new media technologies in our society.

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May 24, 2013 | Merlyn Reineke

Media in a Minute (Video)

MCM Executive Director Merlyn Reineke notes the importance of video for business websites.

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April 26, 2013 | Merlyn Reineke

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Lessons Learned From A Day (Video)

MCM Executive Director Merlyn Reineke looks back on the ‘Day in the Life of Montgomery County’ project from April 22, 2013 and reflects on three lessons learned.

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April 15, 2013 | Merlyn Reineke

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A Day in the Life of Montgomery County (Video)

In this video blog, Merlyn Reineke, MCM’s executive director, invites everyone to join in the fun on April 22 for the  “A Day in the Life of Montgomery County” photo project. He recalls another “Day in the Life” more than 15 years ago and tells us how the MCM project is unique. Learn more about […]

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April 8, 2013 | Merlyn Reineke

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What Do You Think of Zero TV? (Video)

Nielsen Research reports that 5 million U.S. households no longer access cable, satellite, telecom or over-the-air TV. Why is this trend happening, and what does it mean to the industry and audience?

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March 22, 2013 | Merlyn Reineke

A Day in the Life of Montgomery County (Video)

I am happy to announce an extraordinary crowd source project by and for the over one million residents of Montgomery County. This short clip will introduce you to “A Day In the Life of Montgomery County,” your look at Life in Montgomery County on a Single Day: April 22, 2013.

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March 1, 2013 | Merlyn Reineke

photo Pope Benedict XVI twitter page

Twitter & The Pope (Video)

Pope Benedict XVI was a pioneer in the use of social media. But was it time well spent for him, and will it be for you and your organization? MCM’s Merlyn Reineke talks about the use of social media.

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February 20, 2013 | Merlyn Reineke

Merlyn Reineke

Why Current TV Was Doomed (Video)

Why did Al Gore’s TV channel buy the farm? MCM’s Merlyn Reineke talks about the channel being bought by Al-Jazeera and how User-Generated Content is not a recipe for a national television channel.

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