Black Friday Savings Guide

Black Friday is just around the corner and many stores have released a list of door buster deals and sales. While the deals look great on paper, are consumers really saving as much as they think?

According to a report recently released by WalletHub 63 percent of American consumers say that Black Friday doesn’t offer the best deals of the year. So, the WalletHub research team looked into a broad selection of items and compared the “Pre-Black Friday Price” to the “Black Friday Price,” to find out products offered the best deal.

Researchers found that 68 percent of items listed for discounts on Black Friday will have “significant” discount, meaning products will be marked down 10 percent or more. At the same time, 14 percent of items will be priced the same as “Pre-Black Friday,” and 17 percent of items will be more expensive than on Black Friday or on Amazon.com.

The most discounted items include books, movies, and music with savings of 28%. While Jewelry offers very limited savings at 4 percent. Below is a list of products, categorized by savings potential.

Additional Discount for Waiting Until Black Friday by Product Category

1. Books, Movies and Music (28%)
2. Video Games (only the software) (22%)
3. Toys (22%)
4. Consumer Packaged Goods (18%)
5. Appliances (17%)
6. Consumer Electronics (17%)
7. Computers & Phones (14%)
8. Apparel & Accessories (12%)
9. All Other Product Categories (9%)
10. Furniture (8%)
11. Jewelry (4%)

You can view the full list of the “Best and Worst Items to Buy on Black Friday” on WalletHub’s website.

About Maureen Chowdhury

Maureen Chowdhury is a multimedia journalist with Montgomery Community Media. She can be reached at mchowdhury@mymcmedia.org and on Twitter at @MediaMaureen. Maureen authors the blog Sound Check on MyMCMedia.

View all posts by Maureen Chowdhury